By Christopher “Flood the Drummer®” Norris
4.18.16: National– (Politics): Mr. Donald Trump may be a real-estate mogul with properties all over the world bearing his name, but the New York City billionaire, who said over the weekend in an interview that the Republican National Convention this year must have entertainment value, is really a world-class, lowbrow showman, a controversial talent with a global appeal who has an insatiable appetite for the spotlight. A golden rule of personality promotion – there’s no such thing as bad publicity – is one that Mr. Trump appears to favor; it’s like, for him, a principle to live by.
Mexican and immigrant communities outraged at being called rapists and criminals? That’s not, for Mr. Trump, a cause for concern but rather celebration: the news media will be calling and putting his image and words on the front page of newspapers and on the homepages of websites. Muslims angered by the idea of a temporary ban from entering America because of their religion? No crisis management firm will be consulted but rather Mr. Trump, who acquired nearly $2 billion in earned media, will dominate the morning, afternoon and evening news cycles. But is the bad press, though press nonetheless, having a negative impact on Mr. Trump?
In a way, yes: despite being the frontrunner, Mr. Trump, with an unfavorable rating of more than 60 percent after two-thirds of all Americans were polled, would be, if nominated, the least popular major party nominee in at least three decades, according to The Washington Post. Does that bother Mr. Trump? More than likely not, because, as was the goal when Mr. Vince McMahon of then the WWF became an on-screen personality (Mr. McMahon, the evil boss) in the late 1990s, drawing heat (getting a crowd riled up against you) or being perceived as a heel (being the bad guy) was the intended outcome.
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Why would Mr. Trump in what’s essentially a popularity contest want to be viewed unfavorably? Because, odd as it may seem, it’s needed for him to continue to play the role of the victim. You see, the character Mr. Trump is portraying is that of a nationalist who, along with his league of patriots, are being marginalized by a rigged process, which is indicative of the larger problem: a corrupt government occupied by inept leaders who are preventing the return of the good ole days. In the literary context, the aforementioned circumstances would be characterized as man versus society.
In this struggle for power, Mr. Trump would say he isn’t the bad guy as much as he is the good guy who’s being made to look bad by the establishment, who, almost in unison, aim to halt his ascension. It’s a story, a set of events, which Mr. Trump has intentionally put into play. Though Mr. Trump doesn’t understand, as proved by a late March CNN town hall, the basic functions of the United States government – which is why he’s not suitable to be President – he does grasp audience psychology, which would make him – given all his other traits – a perfect manager for heel wrestlers in the WWE, whose Chairman, Mr. Vince McMahon, and his wife, Linda, were the largest contributors to the Donald Trump Foundation from 2009 to 2014.
Mr. Trump, who was apart of WrestleMania 23 in an angle called ‘The Battle of the Billionaires,’ has been called a carnival barker by his critics, a term not only truly descriptive of his current act but one that also describes what a manager would do for his or her wrestler/client. As proven by his low favorability numbers, Mr. Trump is capable of turning an audience against him – they pen signs rebuking his statements – and making him and those who stand nearby the ultimate heel. So, as goes the guilty by association theory, pairing Mr. Trump with young wrestlers who are looking to establish a mean streak in the squared circle would be, as they say in the business, money!
Mr. Trump, who I compared last week to Ted Dibiase’s ‘Million Dollar Man’ character, is of course no stranger to the world of wrestling; in fact, he’s quite in his element there. But the political arena, where gimmicks aren’t appreciated as much, is out of Mr. Trump’s league. Mr. Trump needs more development and training in policy and decorum before his blinding light can be seen as a shining star. His act, while it’s found a questionable audience on the campaign trail, would be much more germane to the WWE, where gimmicks like Mr. Trump’s often make it to the main-event.
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Thanks for reading. Until next time, I’m Flood the Drummer® & I’m Drumming for JUSTICE!™
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